Social Media and Content Marketing

Social, Marketing

Instead of taking months to set up a multifaceted campaign using programmatic buying targeting individual customer profiles, the managed service includes all of the functions of the creative team as well as setting up the purchasing, bidding, and campaign structure. Using a managed service that has pre-existing human capital, skills and experience., deliverables happen within 3 to 6 weeks.

All deliverables are generated daily and kept in your account for review and comment every step of the way using our client administration dashboard.

Inside our platform, our customers have a comprehensive overview where they receive daily updates, every step of the way

Customer Profile Research

 

70% – 80% of the time, we are blessed to work with companies that have done their due diligence and have, at least partially,. completed their profile research. Although it does save us time, it is only a basis of our own research. With our experienced team, we perform an in-depth analysis of who your customers are, where they are, what content they most ingest and how we can penetrate (further). The average time for completion is usually around 14 – 20 days. Of course given the availability of enough resources such as historical analytics, customer data and product / service revenue,. the times may differ slightly but not very often.

Sub-Categories of this process are;

  • Target Users
  • Develop Client Personas
  • Target Platforms

 

Content Generation

Once we find your value proposition and your customer profiles appetite, we begin creating content. This can be anything from videos to TV to infographics, and this is where it begins to really pay off using our team. The content we generate is tailored specifically to your customers, optimized for the most seamless user journey and created using historically viral framework. All deliverables are generated daily and kept in your account for review and comment every step of the way using our client administration dashboard.

We usually take between 2 and 3 weeks to deliver up to 5 avatar content packages.

 

PPC / RTB / Paid Media

While the content is being generated, our PPC specialists perform an in-depth profile analysis and set up the campaign framework. If there are any paid media channels we will know exactly what the costs will be and set budget / spend caps on each channel.

After launch we give in-depth reports daily with weekly summaries for the entire duration of the campaigns