After identifying several customer profiles, we start working on how to engage them. We focus on the channels and verticals they frequent as well as content plans to engage them. We have a very unique approach to content generation that has proven itself time and time again as one of the most comprehensive strategies for engaging users of every facet and demographic.
If we find that our primary demographic is a 50-year-old white male, we know that 90% of the time we’re not going to find him on Facebook unless he is in company that is using it. And we know that this particular demographic can be engaged for up to two and a half minutes. We can use articles or information pieces related to his business and his goals and offer easily digested content around that. We know that if we find our secondary demographic is a 22 -year-old female, and we can centralize most of your purchase patterns and behavioral buying cycles come from Boston, We know that we should hone our promotion efforts into that area once we develop content generation cycles using the most common pain points of that generation or persona.
Here’s few fun facts:
- Males between 18 and 24 have been found to have an optimal engagement time limit of 45 seconds
- Females between 18 and 24, will be fully engaged for up to 40 minutes per day on instagram
- Females between 24 and 30, have been found to have an optimal engagement time limit of 60 seconds
- Males between 50 and 55, more easily digest article and long form content between the hours of 10 AM and 2 PM than any other time of day